THE MASTERCLASS FOR
MARKETING IN A DIGITAL AGE
Our programs provide comprehensive and valuable training on the latest digital marketing tactics and trends, and we offer tailored digital marketing strategies and coaching based on clients’ needs. We employ expert trainers who deliver content and learning through a combination of online lectures, workshops, and coaching sessions.
Our courses and coaching process are designed for professionals working as marketing managers, digital marketing specialists, and social media managers in luxury, hospitality, and tourism businesses such as hotels, resorts, spas, restaurants, travel agencies, tour operators, and wineries.
MASTERCLASSES
Through a series of online videos and training support, the "Back-to-Basics" modules will equip participants with the skills, knowledge, and confidence they need to develop and execute successful digital marketing campaigns to drive business growth.
BACK TO BASICS: GLOBAL TRAINING ON DIGITAL MARKETING
Module 1: Introduction to Social Media Marketing
- Understanding the basics of social media marketing
- The importance of social media in business
- Key social media terms and concepts
Module 2: Social Media Platforms
- Overview of popular social media platforms
- Understanding demographics and user behavior
- Best practices for creating and optimizing social media profiles
Module 3: Content Creation
- Creating a content strategy for social media
- Understanding the different content types
- Best practices for creating social media content
Module 4: Social Media Advertising
- Introduction to social media advertising
- Setting up advertising campaigns
- Targeting options and formats
- Measuring and optimizing ad performance
Module 5: Community Management
- Understanding community management
- Responding to customer inquiries and complaints
- Building relationships with followers and fans and managing an online reputation
Module 6: Influencer Marketing
- Identifying relevant influencers
- Building relationships and collaborating with influencers
Module 7: Analytics and Reporting
- Introduction to social media analytics
- Setting up analytics tools and measuring / analyzing performance
- Reporting social media results
To learn more detail about our classes, or to apply to our next intake, please get in touch through our contact page, available through the link below.
COACHING
Our tailored coaching sessions are bespoke consulting engagements that provide one-on-one video call engagement with Chalvin's founder. The objective of coaching sessions is to develop strategic digital marketing plans, processes, and structures for the more advanced practitioner or specialist.
TAILORED COACHING SESSIONS
Session #1: First session with the client; articulating goals
- Introductions & expectation mapping
- Baseline review & understanding:
- Review of the client's current social media accounts
- Analysis of profiles and analytics
- Assessment of of current social media strategy
- Articulation of strategic goals & objectives for social media accounts (e.g. increased brand awareness, lead generation, driving traffic, etc.)
Session #2: Development of client’s digital strategy
- Introduction to Chalvin Paris, company history and progress to date
- Overview of client’s current social media strategy
- Social media performance (target metrics & timeframe)
- Client benchmarking comparisons to industry competitors
- Identify areas for improvement aligned to client objectives / goals
- Trend analysis & benchmarking
- Identification of the most relevant trends for each client's industry (e.g. content creation, platforms, influencers, social commerce, etc.)
- Case study analysis and benchmarking against best practices by a client's competitors
- Impact analysis of trends on a client's social media strategy, specifically regarding brand alignment with audience and maximizing the chances of achieving social media goals
- Branding and positioning for tailored storytelling creation
- Advice and guidance on creation of high-quality, engaging content aligned with overall digital marketing strategy and plan
- Creation of an actionable short-term content calendar to execute a successful social media content strategy
- Formulation of a longer-term social media growth strategy aligned with the client's overall strategic objectives
To learn more about our coaching process, eligibility, and availability, please get in touch through our contact page below.
"At Chalvin, we're passionate about helping businesses present their best selves to the world through digital channels and platforms. Every company has a story to tell. I founded our business to help bring these stories to the world in a compelling and engaging way, and to help customers and companies find each other online."
- Juliette Chalvin - Founder & CEO
CONTACT US
For more information about us, our offerings, or information on how we can help your business, please reach out through our contact page. We'd love to engage with you and see how we can help bring your company to life online!
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